– So one of the biggest keys for building a successful business is building an emai
l list, but it can be challenging.
Let’s jump into the tips.
So one of the big mistakes that I see a lot of people making is actually not focusing on building their email list. I think there’s a misconception that goes around that thinks, oh it’s not important and a lot of focus and attention is on getting more followers on social media, getting more subscribers on YouTube, but there’s a huge problem with that and that is this. You don’t own those communication channels. We’ve seen it happen on Facebook.
Organic reach at one time was really good there, but then as time went on less and less people are seeing your posts, even if they’ve subscribed, even if they’re a fan of yours that does not even mean that you can get your message to them. And even here on YouTube, most channels have less than 10% of their subscribers even seeing their videos in their main subscription feed. And that’s a huge problem, right, because just because someone subscribed to you or following you on social media does not mean you’re reaching them with your message or your content.
And so that’s why I always encourage entrepreneurs, creatives and video influencers to be building an email list. It gives you an opportunity to get in front of the community that you’re building, the tribe you’re building, despite what happens with social media platforms, algorithms, or even if a platform was to disappear tomorrow. Essentially any of your social media presence is on rented land, but your email list is something that you can own and then a group of people that you’re able to communicate with, in a deeper way over the long haul.
You often find that you have a pretty good open rate in the email marketing space, but that’s also pretty incredible because I’ll tell you this. A Facebook post that I put up a lot of times might have a reach of 150 people, even though I have thousands of Facebook likes. Instagram has an algorithm, even Twitter does now too. That doesn’t mean that just because you have a certain number of followers that your content is getting in front of them. Our email list can get up to 30% of people seeing the content. You can’t get close to that on any other social platform. There’s no social network that comes close to the kind of attention that still exists in email.
I really want to encourage you to be thinking about building an email list as part of your overall strategy online. Let’s jump into these five tips.
Tip number one is you need to pick an email service provider. This is also known as a CRM and these are services like MailChimp, Aweber, Infusionsoft, ConvertKit, I currently use GetResponse and I want to encourage you, you can do a lot of research here, but don’t get stuck here.
It does matter, but the important thing is just to get started. But one power tip is if you start with a certain email provider make sure ahead of time that you’re able to export the email list and the contact information that you get from them. And that way you can switch at any time. For me, I actually started with MailChimp a few years ago because I was able to use just the free version for quite a while before needing to switch to the paid version, however I eventually learned that they weren’t very favorable to affiliate marketing and I think that affiliate marketing is one of the best ways to generate income online so I switched to GetResponse.
And since that time I’ve absolutely loved them. It’s been amazing. They not only have a good basic model, but eventually you can move into some advanced automation so whether you’re a beginner or whether you’re even more of an advanced marketer, GetResponse has been pretty incredible. And what’s cool is you can also of course always do free trials with GetResponse to just test it out, see if it works for you, how you like it
Tip number two is create something cool to give away in exchange for a person’s contact information for their email list. And so in our space, this is called either freemium or a freebie or a lead magnet.
That’s a free gift and instead of just saying hey jump on our newsletter it’s saying hey here’s something actually cool that’s actually valuable and you can download that in exchange for signing up for the email list. And so a couple power tips here.
The first one is make it really valuable. Like you actually want it to be cool and it doesn’t have to be a PDF. It can be an audio file. It can be a video that is only available privately. It’s not a public YouTube video or it’s embedded on a page somewhere. It could be a checklist, it could be just something quick and cool that’s gonna get results for the people that want those results in your space and in your niche. And then the second quick tip is you want to make sure that it is also specific. What I mean is when you have a specific free gift for people you want to be able to know why they signed up for that list so that you can talk to them based on that interest.
So basically If people are interested in ecommerce then you would not send them information on Dog Training. You can segment your list to those who like ecommerce and then those that like Video marketing. You want people to have interest in what you are marketing and send them the message they have signed up to get
The third tip and the next step is to then set up a landing page or this is a lead capture page or a squeeze page. And you’ve seen these before and this is just a place where now you can say here’s the free gift that you’re gonna get, whether it’s a free video, whether it’s a free download and if you enter your name and email or just your email then I’m gonna send you this and that gives people a way to actually sign up so they can get on your email list.
What’s cool here is that most of the email service providers actually allow you to create landing pages right inside. So there are other services for this, but then maybe you need to sign up for something else. That might even cost more money. So when you’re getting started you can definitely use the landing pages or capture pages or squeeze pages that are just a part of your current email service provider.
We have our autoresponder
We have our Free Gift
We have our Landing Page
Next step- Your Call To Action
If you are using Video marketing on Youtube you would ask your viewers to subscribe and add a link to the lead page in your description this is called a Call to Action. Try and make your video content relevant to what you are offering as a free gift. Congruency is important in any marketing space.
The cool thing is if they’ve signed up for your email list then you can send out a weekly newsletter and have another way to drive views, to drive traffic to your content, to your video, to whatever it is you’re promoting.
Every video you can talk about your free gift and joining your inner circle or your newsletter or whatever it is. But then you can eventually expand into creating more freemiums, more lead magnets, whatever you want to call them that can also serve different micro tribes of your overall niche and your overall community. And so if you never set this up before I encourage you to only focus on one free gift, building one segmented audience and just building up one thing at a time.
Just remember that if you are putting out any content whether it is videos or articles or podcasts Always use that content to build your list.
Your list will always be your most important asset
As found on Youtube